Last updated: 27 October 2026

At Ebb & Flow Kids, we respect your privacy and are committed to being transparent about how our website uses cookies and similar technologies.

This Cookies Policy explains what cookies are, why we use them and how you can manage your preferences.

Our website, https://ebbandflowkids.co.uk/, provides information about our physical shop in Tenby, along with product inspiration, news and helpful articles. We no longer offer online shopping.

1. What Are Cookies?

Cookies are small text files that websites store on your computer, smartphone or other device when you visit them.

They help websites function correctly, remember preferences and, where applicable, provide information about how visitors use a website.

Cookies may be:

• Session cookies: Temporary cookies that generally expire when you close your browser.

• Persistent cookies: Cookies that remain on your device for a specified period or until deleted.

• First-party cookies: Cookies set by the website you are visiting.

• Third-party cookies: Cookies set by external services integrated into a website.

Similar technologies, such as local storage, tracking pixels and scripts, may also be subject to privacy and cookie regulations.

2. How We Use Cookies

We use cookies and related technologies to support website functionality, maintain security and manage visitor preferences.

Depending on the features and services enabled on our website, cookies may fall into the following categories.

Necessary Cookies

Necessary cookies support essential website operations, security and privacy preference management.

These may include cookies that:

• Help protect the website against security threats.

• Remember your cookie consent preferences.

• Support essential website functionality.

Cookies that qualify as strictly necessary or fall within another applicable legal exemption may be used without prior consent.

Functional Cookies

Functional cookies help improve your browsing experience by remembering preferences or supporting additional website features.

Where these cookies require consent, they will only be enabled after you have given permission.

Analytics Cookies

Where analytics tools are enabled, cookies or similar technologies may help us understand how visitors use our website.

This information can help us identify popular content, assess website performance and make improvements.

We obtain consent for analytics technologies where required by law. Certain uses solely for website statistics may qualify for a legal exemption where all applicable requirements are met, including providing visitors with a simple and free means of objecting.

Marketing Cookies

Where marketing technologies are enabled, cookies may be used to measure advertising effectiveness or support promotional activities.

Marketing cookies and tracking technologies that require consent will not be activated until you have given permission.

You can refuse marketing cookies without preventing access to our general website content.

3. Third-Party Services

Our website may use selected third-party services to support its operation, security or optional features.

These services may include:

• Website hosting and security providers

• Cookie consent management services

• Website analytics providers, where enabled

• Embedded social media content or other external features, where used

We also provide links to our Facebook and Instagram pages. When you follow these links, the external platforms’ own privacy and cookie policies apply.

Where an embedded third-party feature requires consent, we will seek permission before enabling the relevant technologies.

4. Managing Your Cookie Preferences

We use Complianz to manage cookie consent and provide information about cookies used on our website.

When you first visit, you may be presented with a cookie consent notice allowing you to accept, reject or customise optional cookies.

You can review or change your choices at any time using the cookie settings controls below.

Manage Cookie Preferences

Your choices will be respected in accordance with applicable privacy and electronic communications regulations.

5. Cookies Used on Our Website

The following information identifies the cookies and services detected and recorded through our Complianz cookie management system.

Where available, the information includes:

• Cookie or service name

• Purpose and function

• Provider

• Cookie category

• Storage duration

Current Cookie Declaration

This information is reviewed when website functionality or third-party services change.

6. How to Disable or Delete Cookies

You can also manage cookies through your browser settings.

Most browsers allow you to:

• View stored cookies

• Delete individual or all cookies

• Block cookies from particular websites

• Restrict the use of third-party cookies

Please be aware that disabling certain cookies may affect essential website functionality or optional features.

You can find instructions for managing cookies in your browser’s help or privacy settings.

7. Your Privacy Rights

Where information collected through cookies identifies you or can be linked to you, applicable UK data protection legislation may provide rights concerning that information.

These may include the right to access, correct or request deletion of your personal data, and to object to certain processing activities.

For further information about how we handle personal information and your rights, please see our Privacy Policy.

8. Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in our website, the technologies we use or applicable legal requirements.

The latest version will be published on this page, together with the date it was last updated.

9. Contact Us

If you have any questions about our use of cookies or how your personal information is handled, please contact us.

Ebb & Flow Kids

Waterloo House
23 High Street
Tenby
Pembrokeshire
SA70 7HD

Email: ebbandflowkids@gmail.com

Website: https://ebbandflowkids.co.uk/

For further information about your privacy rights, you can also visit the Information Commissioner’s Office at https://ico.org.uk/.