Our Story

Why we do what we do

Our Story

Why we do what we do

About Us

We are a bricks and mortar shop in the heart of the Welsh seaside town of Tenby in Pembrokeshire.
We have wonderful customers, both local & those that visit while on their holidays. With them in mind we wanted to create a website that reflects our shop and our love for Tenby.

Meet Becca

Becca has a history working within the children’s retail sector. She has a talent for finding beautiful and unique products. Her passion for high quality children’s toys, book and gifts has been the driving force in creating our Ebb & Flow Kids shop that you can find on Tenby High Street.

Little girl plays shop keeper with a wooden toy till and pretend money
Puffin Landing
Puffin Flying
Founders and Owners
Years of

Our Values

We always dreamed of opening a children's shop. We have aimed to put together a collection of quality products that our customers will love. We wanted to create a shopping experience that is enjoyable and stress free because shopping for your little loved ones should be a pleasurable experience, and a chance for you to create memories you will treasure forever.

We believe:

An interior view of the toy shop with colourful shelves of toys, games and books for children

The Shop

local / independent / traditional

We aim to provide a friendly service from beginning to end in our Tenby shop. We know how daunting shopping with children can be and we want your experience to be as stress free as possible. We want you to enjoy browsing our products and be inspired by our wonderful range of gifts, toys, children’s books and clothing. And to tie everything up neatly, we also offer a range of gorgeous gift wrapping paper and children’s card. We’ve got it covered…..

A colourful display rail of Toby Tiger and Blade & Rose children's clothes at Ebb & Flow Kids Toy Shop

The Products

unique / sustainable / reasonably priced

We aim to keep our shelves full of beautiful toys, games, puzzles, books and clothing. Plus gorgeous gifts suitable for new-borns, toddlers and young children. We will always keep timeless classics in store, but strive to find the new, interesting and unique. We love traditional, retro, wooden children’s toys that feel as good as they look, and are destined to become favourites for many years to come.